The Project.
NW Quik Pull is a small business that sells manual post pullers that are capable of a pulling pressure of 10,000+ lbs. This ad aimed to appeal to potential customers that own fencing or landscaping businesses to invest in an NW Quik Pull, buying the tool through the business’s website.
After consulting the owners and marketing team of NW Quik Pull, we decided on a simple, engaging video that highlights the ways the Quik Pull can be used, it’s new price, and where people can rent the tool to give it a try before they buy it.
I created the ad using a combination of DaVinci resolve as well as Adobe After Effects. I used customer provided demos as well as demos that were shot by me for the background footage. On social media, shorter videos 40 seconds or shorter perform better, and on average this brand has viewers watch the first 8 seconds. Knowing this, I had to hook viewers almost immediately, so that they would continue watching for the entire length of the video. Animations were also applied to text and graphics to retain watch time.
Project goals
- Entice customers to go to their website
- List basic reasons customers would want the product (to reduce time, energy, and cost of digging out posts manually)
- Keep the ad in line with current NW Quik Pull branding.