The Project.
NW Quik Pull is a small business that sells manual fence post pullers, called the NW Quik Pull Jr. and the NW Quik Pull. The overall ad campaign strategy is to market towards independent fencing and landscaping contractors across the United States and Canada. The businesses goal is to promote their product without overly relying on ads, to reduce the cost of their social media management. Each ad that I do run is very carefully done to get the most engagement from their viewers.
Each video was chosen to show the strength of the tool, as most customers don’t understand that this tool is stronger and safer than many of the traditional post pulling methods (t-post puller, farm jack, or truck). The ad resulted in more calls to the business, more sales, and more brand visibility to contractors that may have never heard of them before.
The “Don’t Dig It, Pull It” Ad for NW Quik Pull was created using a combination of Adobe After Effects and DaVinci Resolve.
I chose the videos featured in the video by going back and looking through the most viewed videos they have posted, as well as the demos with the most dramatc results to catch the viewer’s eye.
Metrics
Ad growth climbed steadily over a 7 day period, totaling 106.3K views in one week. A overwhelming majority of the views were organic rather than from the ad being boosted on Facebook.
