The Project.
During my time at Clark College, I created a short ad for the business ModWright, who create high quality amplifiers and other sound system gear for audiophiles. They were wanting to advertise their amplifier, the KWA 300. Their goal was to advertise the audio quality one would experience using this product, as well as market it as a product to elevate their home stereo system.
The first step was to sort through all the raw footage and find the best clips. I tried to highlight the product’s features, while still maintaining the elegant and sophisticated feel of the product. Once I found the best clips, I color corrected them, arranged them in an interesting order, and matched them to the beat of the music.
Music was a central part of creating this ad. The music had to be in high-quality and give a punchy & energetic feel to make potential customers want to buy the product. My final choice was a song by the White Stripes called “Hello Operator”.